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Google Ads is an online advertising platform developed by Google.
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Advertisers bid on specific keywords to have their ads appear in Google's search results and other platforms.
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Ads are displayed to users based on their search queries, location, and other targeting options.
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Advertisers only pay when someone clicks on their ad (PPC advertising).
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Advertisers set a maximum bid for their ads, and Google uses an auction system to determine which ads are shown and in what order.
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Advertisers can track their ad performance through Google Ads' reporting and analytics tools.
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Ads can be created in a variety of formats, including text, image, and video ads.
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Google Ads offers targeting options such as demographics, interests, and behavior to reach the right audience.
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Advertisers can adjust their campaigns in real-time to optimize for better performance and ROI.
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Google Ads can be a highly effective advertising channel for businesses of all sizes and industries.
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