Google Ads: Understanding the Basics and How They Work 

Google Ads: Understanding the Basics and How They Work 

Image credit- Unsplash

Google Ads is an online advertising platform developed by Google.

Image credit-Unspalsh

Advertisers bid on specific keywords to have their ads appear in Google's search results and other platforms.

Image credit-Unspalsh

Ads are displayed to users based on their search queries, location, and other targeting options.

Image credit-Unspalsh

Advertisers only pay when someone clicks on their ad (PPC advertising).

Image credit-Unspalsh

Advertisers set a maximum bid for their ads, and Google uses an auction system to determine which ads are shown and in what order.

Image credit-Unspalsh

Advertisers can track their ad performance through Google Ads' reporting and analytics tools.

Image credit-Unspalsh

Ads can be created in a variety of formats, including text, image, and video ads.

Image credit-Unspalsh

Google Ads offers targeting options such as demographics, interests, and behavior to reach the right audience.

Image credit-Unspalsh

Advertisers can adjust their campaigns in real-time to optimize for better performance and ROI.

Image credit-Unspalsh

Google Ads can be a highly effective advertising channel for businesses of all sizes and industries.

Image credit-Unspalsh

Image credit-Unspalsh

11 Ways to Increase Social Media Engagement 

11 Ways to Increase Social Media Engagement 

Please Share This Web Story

Arrow